The Creator Playbook for Brands

In a world of shortening attention spans and increasing options, advertising is undergoing a sea change. More and more, ads are becoming content that people choose to watch. In this playbook, we use the tools and know-how developed by a generation of YouTube content creators to help brands develop ads that will resonate with today’s consumers. Each of seven sections presents strategies, best practices and steps you can take to build engaged audiences on YouTube.

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