Pay only when someone chooses to watch your video, so your ad budget is always well-spent.

Where Viewers Choose You

You pay only when a viewer actually chooses to watch your video. Your budgets will go farther and be more efficiently spent.

Pay Only When Viewers Choose to Watch

With TrueView ads, you don't pay for random impressions or maybe-they-saw-its. The viewer has to choose to watch your video or there's no charge.

It's a win-win: viewers see videos they're curious about, and you get more views from an audience you know is interested. And since you choose what you want to pay for a view, you get the right audience at the right price.

You can also run videos longer than 30 seconds, so you have more freedom to experiment with different creative formats. You can try longer product demos, customer testimonials, or a how-to video demonstrating your product in action.

Four Ways to TrueView: TrueView in-stream

In-stream ads play like a TV-style ad before or during another video from a YouTube partner. Viewers see 5 seconds of your video and then can keep watching or skip it.

You pay if they watch for at least 30 seconds or to the end of the video (whichever is less).

TrueView in-search

In-search ads appear above or to the right of regular result on the search results page.

You pay only when a viewer chooses to watch your video.

TrueView in-display

In-display ads appear alongside other YouTube videos, or on websites on the Google Display Network that match your target audience.

You pay only when a viewer chooses to watch your video.

TrueView Resources

TrueView in-stream Ad Specs

Watch to Learn more about TrueView Formats

TrueView One-Sheeter

Ad Policies

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