InStream Video Ads (YouTube)

Users can watch your video ads while they are using the YouTube app or using the Youtube mobile site.

What is it?

  • InStream video ads run when Android YouTube app users play a video from a premium inventory partner.

Why you'd use it

  • Video ads increase brand engagement within mobile videos.
  • In the past year, YouTube’s percentage of video views from mobile has doubled, and video viewing activity on YouTube Mobile has tripled.
  • More than 20% of global YouTube views come from mobile devices


  • YouTube InStream appears within the Android YouTube app and

Contact your Google sales representative to get started with YouTube Mobile InSteam Video Ads.

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