พิมพ์
แชร์
อ่านภายหลัง เก็บแล้ว
เป้าหมาย
  • Increase Turkish Airlines’ brand awareness around the world
  • Reach a new target audience: spirited, adventurous people with wanderlust
  • Test the campaign’s effectiveness by measuring brand recall for Turkish Airlines’ ads
วิธีการ
  • Craft a playful marketing campaign around one of 2013's most searched words: Selfie
  • Create a custom channel to introduce the campaign and demonstrate the company's spirit in an interactive way
  • Leverage YouTube’s advertising tools to reach a wider global audience
ผลลัพธ์
  • Reached 77 million views in one week, making it YouTube’s fastest spreading commercial
  • Multiplied the YouTube brand searches 3x and achieved a 16% increase in Google global brand searches
  • Achieved a 9% increase in global brand recall