พิมพ์
แชร์
อ่านภายหลัง เก็บแล้ว
เป้าหมาย
  • Drive awareness of new Mazda6 car
  • Encourage brand interaction with SKYACTIV technology
  • Reach a targeted, qualified audience at scale
วิธีการ
  • Implemented Affinity Segments for launch campaign
  • Targeted “Technophiles” segment
  • Complemented with high-precision keyword targeting, remarketing for extended reach
ผลลัพธ์
  • Reached 500,000 unique users in first month
  • Extensive reach helps grow awareness, influence consideration set
  • Adding Affinity Segments grew reach 10x compared to contextual targeting alone
  • Extended impact of TV campaign targeting same audience