To succeed in an industry filled with engaged, informed, and mobile consumers, Travelocity -- one of the largest travel companies in the world -- must be informed an agile in its online analysis and marketing. With Google Analytics Premium could count on dedicated support and saw immediate improvements in data and agile decision-making.
- Quick access to actionable, decision-relevant insights
- Persuasive data throughout the organization
- Single source of truth for digital reporting
- Rapid implementation of GA Premium, with minimal customization required to gain high-quality analysis and data
- Ease of use enabled short training ramp-up, scalable train-the-trainer model gave seven different teams insights at their fingertips
- Agile decision making culture able to optimize digital investments
- Conversion improvements seen within weeks due to better data shared by more teams