Call extensions do more than put a phone number in the search results. They allow consumers to have a real conversation when it""s most important to them. This case study looks at how click-to-call has tripled Esurance""s new customer acquisition and increased call volume from mobile by almost 200%.
- Reduce cost per acquisition
- Drive lead volume
- Increase convenience for insurance shoppers
- Implemented call extensions
- 200% increase in mobile traffic
- Decreased cost per acquisition by 30%
- Acquisition from mobile tripled in a year