Insights on Singapore

Singapore's digital-focused government, tech-savvy locals, and a progressive culture have sent it skyrocketing to the the top of the Asian Digital Transformation Index. The tiny island nation also boasts Asia’s highest number of connected devices at an average of 3.3 per person. 91% of the population own a smartphone, sometimes two, and broadband internet speed is among the highest in Asia.

 
The SEA internet e-Conomy will hit $50B by end-2017, driven by accelerated growth and investment in travel, media, ride hailing and e-commerce sectors
 
Sephora used Google Analytics to get a clear view of the purchase journey, confirming that its digital efforts were influencing offline sales.
 
To inspire, educate, and facilitate digital advancement, BCG, Google, and Mindshare conducted an assessment of more than 100 companies across SEA.
 
Shangri-La Hotels leveraged DoubleClick’s full stack solution to drive audience-focused digital marketing globally.
 
From catchy jingles to heartwarming short films, the Leaderboard reflects the wide variety of content on YouTube and the creativity that brands and agencies have exercised to capture their audience’s attention.

More on Singapore

Creative Director, Google, Inc.

The Youtube Ads People Chose in APAC in June 2017

Watch the most creative ads in the region

#1 [Singapore] Gillette Salutes the NSman in You - Long Version 514,909 views
#2 SPARKS mini-series 384,184 views
#3 McDonald's Seoul Spicy Burger (30s) 357,495 views

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