Google APAC’s CMO Simon Kahn breaks down the challenges marketers are facing in 2018 and how we can tackle them.
Today’s customers demand personalization. So, Nestle Waters created its own e-commerce site in order to better understand customers at every step of the consumer journey.
In today’s sports apparel industry, trends are driven by mobile consumers, not by brands. Discover how Adidas has undergone a cultural revolution to keep up.
Luxury Retailer Reebonz Reaches Fashion Savvy Shoppers with Google Analytics 360, DoubleClick Search
Luxury retailer Reebonz set out to understand the customer journey and the influence of digital ads and websites in their customers’ path to purchase. When cross-device tracking was enabled, digital conversions improved up to 2.8x.
Philippine Airlines tapped into the power of online search to transform its marketing and reinforce its reputation as one of Asia’s premier carriers.