Insights on Retail

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Today’s customers demand personalization. So, Nestle Waters created its own e-commerce site in order to better understand customers at every step of the consumer journey.
Almost everyone has been jumping on the YouTube influencer marketing bandwagon, but few understand what “influence” really is or how it works. Until now.
In today’s sports apparel industry, trends are driven by mobile consumers, not by brands. Discover how Adidas has undergone a cultural revolution to keep up.
The SEA internet e-Conomy will hit $50B by end-2017, driven by accelerated growth and investment in travel, media, ride hailing and e-commerce sectors

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Principal Account Manager (Consumer Packaged Goods), Google India

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