Insights on Programmatic

Programmatic buying allows brands to leverage real-time bidding and data-driven creatives to drive targeted, relevant ads at scale.

Luxury retailer Reebonz set out to understand the customer journey and the influence of digital ads and websites in their customers’ path to purchase. When cross-device tracking was enabled, digital conversions improved up to 2.8x.
We are just beginning to see how much machine learning can do for us and the endless opportunities to make us smarter, data-driven marketers.
Shangri-La Hotels leveraged DoubleClick’s full stack solution to drive audience-focused digital marketing globally.
India’s Max Life Insurance brought on the DoubleClick full stack to run, track, and measure its digital campaigns before a crucial financial quarter.
Google Australia’s marketing team used a series of dynamic mobile display ads to highlight the best of Google apps to millennial mobile users.

Think w/Google APAC on LinkedIn

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