Insights on Philippines

A largely young, mobile-first population in the Philippines is driving explosion in internet, mobile and digital activity. Internet access has grown a lot over the years, with more than 70% of Filipinos going online regularly nowadays. Mobile adoption has also progressed quickly, with 65% of Pinoys using smartphones to shop online, watch videos, connect on social media, and more.

 
Read how McDonald’s in the Philippines tested a new cinematic storytelling ad fomat on YouTube with wildly successful results.
 
Philippine Airlines tapped into the power of online search to transform its marketing and reinforce its reputation as one of Asia’s premier carriers.
 
The SEA internet e-Conomy will hit $50B by end-2017, driven by accelerated growth and investment in travel, media, ride hailing and e-commerce sectors
 
To inspire, educate, and facilitate digital advancement, BCG, Google, and Mindshare conducted an assessment of more than 100 companies across SEA.

The YouTube Ads Leaderboard Winners for H1 2017

Watch the most creative ads in the region

#1 #CreateCourage - Rogue One: A Star Wars Story 7,246,522 views
#2 Kaya Niya, Kaya Mo 5,952,022 views
#3 NESFRUTA Buko? Why Not, Coconut! | NESFRUTA | Nestlé PH 4,931,900 views

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