Insights on Media & Entertainment

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Almost everyone has been jumping on the YouTube influencer marketing bandwagon, but few understand what “influence” really is or how it works. Until now.
More than half of all app revenue in 2016 came from APAC. Here we offer a few ways to make sure your app has a shot at making it big.
100 years after a failed expedition by a legendary explorer, his great-grandson returns to attempt to complete the mission with the help of Korean carmaker Hyundai.
HKBN drove brand lift with a holistic YouTube approach—including Hong Kong’s biggest YouTube live stream.
Asian gaming company, 37Games, used Google Universal App Campaign to unearth key insights through data and machine learning, and used this data smartly in multiple areas — from game design and product operations to brand marketing -- to meet business objectives.

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