Sands China used DoubleClick and machine learning technology to unify its consumer data and serve personalized, relevant ads to users.
Hong Kongers turn to search and YouTube throughout the Chinese New Year. Here, we take a look at what they’re searching for during this key holiday period.
The latest Google Search and YouTube data reveals how Hong Kongers prepare for the holiday and where and when brands can stand out in key moments.
What makes an ad great? Simple: people choose to watch it. On YouTube, we see this more and more - fans are opting to view and share what they love.
Sony Mobile rolls out a holistic digital campaign across search, display, and YouTube to boost awareness for its Xperia device launches in Hong Kong.
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