In today’s sports apparel industry, trends are driven by mobile consumers, not by brands. Discover how Adidas has undergone a cultural revolution to keep up.
Luxury Retailer Reebonz Reaches Fashion Savvy Shoppers with Google Analytics 360, DoubleClick Search
Luxury retailer Reebonz set out to understand the customer journey and the influence of digital ads and websites in their customers’ path to purchase. When cross-device tracking was enabled, digital conversions improved up to 2.8x.
Sephora used Google Analytics to get a clear view of the purchase journey, confirming that its digital efforts were influencing offline sales.
India is witnessing strong growth in display advertising, and with growing inventory, a variety of formats and many potential targeting options marketers face a daunting task to get optimal ROI from this medium.
Both long- and short-form video ads should each have a place in every marketer’s toolkit. Read more: