Insights on Cross-Media

Multi-screen, multimedia, multifaceted. How brands engage across the spectrum to reach audiences.

Luxury retailer Reebonz set out to understand the customer journey and the influence of digital ads and websites in their customers’ path to purchase. When cross-device tracking was enabled, digital conversions improved up to 2.8x.
HKBN drove brand lift with a holistic YouTube approach—including Hong Kong’s biggest YouTube live stream.
Sephora used Google Analytics to get a clear view of the purchase journey, confirming that its digital efforts were influencing offline sales.
India is expected to have 650M internet users by 2020. This report outlines how e-commerce and digital influence can reach them.
Asian gaming company, 37Games, used Google Universal App Campaign to unearth key insights through data and machine learning, and used this data smartly in multiple areas — from game design and product operations to brand marketing -- to meet business objectives.

More on Cross-Media

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