Insights on APAC

Home to 60% of the world's population, the APAC region is the world's fastest growing internet market. It is also home to two impossible-to-ignore markets -- India and China -- each with over a billion population. In addition, China, Japan and Korea are 2nd, 4th and 6th in global digital ad spend rankings. Indonesia, with over 220 million people, is the world's largest Muslim market.

 
See how Yoplait’s “Mom On” campaign used culturally relevant POV advertising to market their products to moms.
 
Today’s customers demand personalization. So, Nestle Waters created its own e-commerce site in order to better understand customers at every step of the consumer journey.
 
Almost everyone has been jumping on the YouTube influencer marketing bandwagon, but few understand what “influence” really is or how it works. Until now.
 
Luxury retailer Reebonz set out to understand the customer journey and the influence of digital ads and websites in their customers’ path to purchase. When cross-device tracking was enabled, digital conversions improved up to 2.8x.
 
More than half of all app revenue in 2016 came from APAC. Here we offer a few ways to make sure your app has a shot at making it big.

More on APAC

Chief Marketing Officer at Hyundai Motor America

Chief Marketing and Communications Officer at Unilever

The Youtube Ads People Chose in APAC in 2017

Watch the most creative ads in the region

#1 LEXUS |微電影《影藏》李李仁 深情鉅獻 暖心上映 4,167,614 views
#2 【公式】 もはやここはキミの知っているアローラではない。『ポケモン ウルトラサン・ウルトラムーン』PV 3,565,194 views
#3 スーパーマリオ オデッセイ ミュージカル Jump Up, Super Star! 2,283,843 views

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