Google APAC’s CMO Simon Kahn breaks down the challenges marketers are facing in 2018 and how we can tackle them.
With any data-driven marketing analysis, you don’t just need the right technology, you also need to the right leadership.
See how Yoplait’s “Mom On” campaign used culturally relevant POV advertising to market their products to moms.
Today’s customers demand personalization. So, Nestle Waters created its own e-commerce site in order to better understand customers at every step of the consumer journey.
Almost everyone has been jumping on the YouTube influencer marketing bandwagon, but few understand what “influence” really is or how it works. Until now.
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