Insights on APAC

Home to 60% of the world's population, the APAC region is the world's fastest growing internet market. It is also home to two impossible-to-ignore markets -- India and China -- each with over a billion population. In addition, China, Japan and Korea are 2nd, 4th and 6th in global digital ad spend rankings. Indonesia, with over 220 million people, is the world's largest Muslim market.

 
Google APAC’s CMO Simon Kahn breaks down the challenges marketers are facing in 2018 and how we can tackle them.
 
With any data-driven marketing analysis, you don’t just need the right technology, you also need to the right leadership.
 
See how Yoplait’s “Mom On” campaign used culturally relevant POV advertising to market their products to moms.
 
Today’s customers demand personalization. So, Nestle Waters created its own e-commerce site in order to better understand customers at every step of the consumer journey.
 
Almost everyone has been jumping on the YouTube influencer marketing bandwagon, but few understand what “influence” really is or how it works. Until now.

More on APAC

Chief Marketing Officer at Hyundai Motor America

The Youtube Ads People Chose in APAC in 2017

Watch the most creative ads in the region

#1 LEXUS |微電影《影藏》李李仁 深情鉅獻 暖心上映 4,167,614 views
#2 【公式】 もはやここはキミの知っているアローラではない。『ポケモン ウルトラサン・ウルトラムーン』PV 3,565,194 views
#3 スーパーマリオ オデッセイ ミュージカル Jump Up, Super Star! 2,283,843 views

Think w/Google APAC on LinkedIn

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