Google APAC’s CMO Simon Kahn breaks down the challenges marketers are facing in 2018 and how we can tackle them.
With any data-driven marketing analysis, you don’t just need the right technology, you also need to the right leadership.
Almost everyone has been jumping on the YouTube influencer marketing bandwagon, but few understand what “influence” really is or how it works. Until now.
Hyundai is changing the car shopping experience, and in turn, the auto customer journey, by allowing customers to steer their marketing decision-making.
Asian gaming company, 37Games, used Google Universal App Campaign to unearth key insights through data and machine learning, and used this data smartly in multiple areas — from game design and product operations to brand marketing -- to meet business objectives.