Unlocking the HTML5 Opportunity: What's the Holdup?

HTML5 is emerging as the new standard for web content and digital advertising because it's more flexible than Flash, which isn't supported on every browser and device. While a lot of buzz surrounds HTML5, there are still barriers keeping it back from full-fledged adoption. We uncovered four obstacles for agencies considering mobile advertising and offer two opportunities for clearing the way for more mobile.

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