In Turkey, consumers (moms especially) are likely to research online before they buy, relying on search engines to point them in the right direction. However, over half of these consumers found it important to see or touch a product before buying it, often leading them to buy items in-store.
This study will help you understand more about how consumers in Turkey research and purchase retail products online.
- Search engines are the most frequently used as well as the most relevant online information source across all product categories.
- convenience is the most frequently stated reasons for buying products online.
- Online purchase is not very common among Turkish onliners: Across all categories the majority usually buy offline only.