Online Shopping for Retail Products in Switzerland

How do sponsored links and online marketing relate to actual sales? This study uncovers revealing information about how consumers in Switzerland research and purchase CPG and retail products online. It found that not only is online search relevant within all CPG and retail product categories, but that across all categories, more than 25% of the search engine users claim having clicked on sponsored links - and more than 40% of those who clicked on sponsored links made a purchase afterwards.

This study will help you understand more about how consumers in Switzerland research and purchase CPG and Retail products online.

Key findings:

  • Online search is relevant within all CPG and retail product categories.
  • Online purchase is an established purchase method across all categories – most popular in the category entertainment with more than one third regular online buyers.
  • Across all categories more than 25% of the search engine users claim having clicked on sponsored links and more than 40% of those who clicked on sponsored links made a purchase afterwards.

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