The Doctor Will See You Now: How Hospital Administrators Make Purchase Decisions

Doctors and hospital administrators make vital decisions every day, and selecting which medical devices and systems to buy is no exception. The right equipment is key to efficiently delivering high-quality care, so how do decision makers choose and what factors influence them along the way? Google worked with HIMSS Analytics to understand who makes these decisions for hospitals and how digital tools such as search, mobile devices and video play an important role in their purchase.

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