From Clipping to Clicking: How Today's Consumers Are Adapting to New Forms of Coupons

Coupons are an important part of how retailers and manufacturers bring in customers. But while the basic premise of coupons has not changed much in 125 years, how shoppers receive and redeem discounts has changed dramatically. Zavers by Google partnered with Shopper Sciences to look at the potential of new technologies like digital, social, mobile, and geo-fencing, and how marketers can best take advantage of them.

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