MISSION 501(c)(3): Driving Donations, Digitally

How do donors research and pick charities? In a study conducted with Millward Brown, we found that they are using digital more than using traditional sources, and they start earlier than you may expect. Mobile is also an important companion for discovery, comparison and contacting non-profits. See how online tools and ads impact donors as they make decisions, and how you can influence them heading into the holiday giving season.

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