How Affluent Shoppers Buy Luxury Goods: A Global View

How do shoppers around the world research and buy luxury goods? Google and Ipsos partnered to reveal how the world's wealthiest consumers across three different markets in nine countries shop for luxury products. We found affluent luxury buyers are extremely tech savvy, multiscreen consumers that heavily research online but then make purchases in-store. We also uncovered opportunities for reaching discerning shoppers across global markets.

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