In-Stream

Promote your video in a classic TV-like ad format as viewers watch videos on YouTube.

TV-Like Ads That Get Results

In-stream ads display your video as an ad break before or during YouTube partner videos. Viewers can click on your video ad to learn more, and you can track their engagement when they do.

Catch Their Eye - Online and on Mobile

In-stream ads put your message wherever online viewers are watching, in a classic TV-like format that makes ad planning easy. In-stream ads only run on videos from trusted YouTube partners.

In-stream ads come in two formats: Standard in-stream and TrueView in-stream. Standard in-stream ads must be :15 or :30 second long. TrueView ads can be longer than :30 seconds and viewers have the option to skip after 5 seconds. With TrueView in-stream you are only charged if users completely view your ad or watch at least 30 seconds, whichever happens first.

How to Get Started Pinpoint your audience

Target viewers by geography, demographic or topic -- like dog owners, or men over 45 years old in Montana.

Get results on the spot

Add click-through URLs to your in-stream ads to drive viewers to your website or YouTube brand channel, then track their engagement.

Remarket to past viewers

Remarketing shows your ads to to people who have already enjoyed your videos on YouTube or the Google Display Network.

Pay only when users watch

With TrueView ads you only pay when viewers watch your entire video ad or at least 30 seconds of it, whichever comes first.

In-Stream Resources

Ad Specs (North America)

Ad Specs (Europe)

For more information, please contact your Google sales representative.

In-stream One-Sheeter

Ad Policy

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