YouTube attracts attentive, engaged viewers looking to explore their passions - no matter how niche.

Engage with People and their Passions

On YouTube, the opportunity to explore your passion is at your fingertips. That's why millions of people visit YouTube to check out the latest Lady Gaga video, watch interviews with their favorite NBA player, and learn how to use the quadratic equation at the Khan Academy.

Interested in reaching action movie fans or beauty product buyers? YouTube offers the right environment, the right partners, and the right tools to engage more of your audience when they're attentive and interested.

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