Placement Targeting allows you to connect with consumers on their favorite sites. Google partnerships provide the opportunity to do so on specific sections of sites or apps, giving you more control and potential to better connect with your audience.
What is it?
Placement targeting allows you to target locations on the Google Display Network where your ads can appear, such as relevant websites and apps that partner with Google to show ads.
Why you’d use it
Placement Targeting allows you to connect with the specific audience of a site, section of a site, or web app, giving you a high level of control over your campaigns.
Display Network Placement Targeting shows your ad on a website, or a subsection of a site (such as certain pages within that site). Placement Targeting is available in your account as “managed placements.”
To learn more about Placement Targeting, please see Adwords Help.