TrueView In-Stream Ads

TrueView gives viewers choice and control over which advertising messages they want to see and when.

What is it?

  • TrueView In-Stream ads enable you to reach users while they engage with videos. You only pay when a user chooses not to skip your ad.

Why you'd use it

  • TrueView lets you focus your mobile video ad spend on actual video views.
  • For advertisers seeking to improve returns from TV ad spend, TrueView lets you market to your target audience online across a more extended window of time.
  • If you're considering several creative directions for a TV campaign, but have a limited budget, you can test them out online and monitor video views and other engagement metrics, growing your budget based upon conversions.


  • Video ads appear in YouTube watch pages or within videos on hand-picked sites within the Google Display Network.
  • Advertiser has 5 seconds to engage the viewer, then the viewer is allowed to skip.
  • Advertiser is charged at 30 seconds or when the ad finishes, whichever comes first.

Contact your Google sales representative to get started with TrueView ads.

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