Lightbox Ads bring full-screen creative to the scale of the web, helping engage consumers with your brand's story. Beginning in standard, scalable ad units, they seamlessly expand into a near full-screen canvas that supports full rich-media capabilities. Embed a YouTube video, game or shopping experience in a Lightbox Ad to grab your customer's attention. User engagement is qualified by letting users hover their cursors over the ad unit for two seconds before it expands.
What is it?
Lightbox Ads are high-impact ad experiences that let you embed a stunning piece of content—such as a video, catalog or game—into a standard, scalable ad unit. When a user chooses to engage by hovering the cursor over the ad for two seconds, the ad then expands into a near full-screen canvas. Your ad expands in the forefront with a dimming effect on the page underneath, making your content stand out as a viewing experience.
Why you’d use it
Lightbox Ads strengthen brand-to-customer relationships across the web by giving customers the chance to engage with your content. The two-second hover delay ensures meaningful user involvement and cuts down on accidental expansions. Your content takes center stage while the rest of the page dims behind it, and the cost-per-engagement (CPE) pricing means that you only pay when users are interested in your brand message.
Choose from different styles of Lightbox Ads to best tell your brand’s story and capture interest:
Google Catalogs in Lightbox: An evolution of the catalog experience
Extend the content of your printed catalog across the web so users connect with a beautiful, digitized version. Pay only when your catalog is opened—and get access to metrics, such as page flips and product views, as users digitally browse. Test and reach new audiences, eliminate traditional printing and shipping costs, and better understand consumer behavior for future ad campaigns.
YouTube Masthead in Lightbox: Reuse the creative from your YouTube homepage
Capitalize on already created masthead pieces by reusing them in the Lightbox format. A two-second hover delay applies to help eliminate accidental expansions and offer a better gauge of whether the content has genuinely engaged the user.
+Post ads amplify your brand’s content by easily turning Google+ posts into display ads that run across the web. The live, social ad format allows you to go beyond clicks to live conversations with your audience. People can join a Hangout On Air, add a comment, follow your brand or give a +1, right from an ad.
To see more creative examples, visit our Rich Media Gallery.
To learn more about Lightbox Ads, part of the Engagement Ads suite, see our Help Center article.