Performance Display Solutions

Whether your business is big or small, the Google Display Network is a "smart network" for advertisers looking for powerful built-in targeting, measurement and optimization solutions.

What is it?

Ads on the Google Display Network reach people across all types of content on over 2 million sites—from small niche blogs to sites with millions of daily views. Regardless of where your audience is—on the go, at work or at home—display ads reach them at the right time with messaging that’s relevant to the content they’ve chosen to experience.

Why you’d use it

Whether you're a small business or a large agency, you'll find the right solutions to run high-performance display campaigns on the Google Display Network. Advanced targeting based on context and audience, and the ability to tailor ad creatives helps you create demand and connect with new customers. With control over your bids and real-time performance data, you can monitor campaign results, control where ads deliver and adjust goals.

Details

  • Reach your customers wherever they are- on mobile, tablets, or desktop
  • Create demand by targeting by audience and by context
  • Re-engage with visitors that have already been to your site
  • Measure and optimize in real time with transparent reporting and automated tools

For more information on our product offerings, explore this site, or download the Google Display Network Guide. Contact your rep to get started today.

  • Remarketing

    Remarketing

    When it comes to convincing the people who visit your site to take action and convert, one visit is typically not enough. Remarketing gives you a chance to bring back indecisive customers with tailored ads and offers that relate to the experience they had on your site. With remarketing, you get another chance to close the deal.

  • Ready Creatives

    Ready Creatives

    Display ads bring your brand's story to life online. Revolutionary formats have brought us new creative ways to engage customers with stories they love, remember and share. With Ready Creatives, you can easily create and add these innovative formats to your display campaigns in minutes and at no cost.

  • In-Market Audiences

    In-Market Audiences

    Reach potential customers while they're actively browsing, researching or comparing the types of products you sell. Connect with those most interested in what you have to offer, using precise segments that classify users based on their demonstrated in-market behavior and purchase intent.

  • Keyword Contextual Targeting

    Keyword Contextual Targeting

    Keyword Contextual Targeting on the Google Display Network allows you to engage with consumers at the exact moment they are reading-and thinking-about your products and services. Similar to search advertising, you can target, bid, report & optimize on individual keywords and reach new customers with highly relevant messages.

  • Demographics

    Demographics

    Demographic Targeting is what it sounds like-a way to find your target by age and gender. It can help marketers reach a specific target based on stage of life to continue to serve the most relevant messages to consumers.

  • Topic Targeting

    Topic Targeting

    Getting your message to the right consumers is good. Getting the right consumers the right messages is even better. With Topic Targeting, you can choose sites within the network that work best with your messaging and/or use contextual keywords to trigger your ad. This helps your brand continue to be relevant to consumers on a whole other level.

  • Placement Targeting

    Placement Targeting

    Placement Targeting allows you to connect with consumers on their favorite sites. Google partnerships provide the opportunity to do so on specific sections of sites or apps, giving you more control and potential to better connect with your audience.

  • Interest Categories

    Interest Categories

    Interest Categories can help you reach your target audiences across the Google Display Network, presenting highly relevant messages to users while they surf the web. Choose from a rich set of Interest Categories-like, travel, entertainment, sports, or auto enthusiasts-and we'll show ads to people that we think are interested in those categories.

  • Conversion Tracking for the Google Display Network

    Conversion Tracking for the Google Display Network

    Ever wonder what happens after people click? Conversion Tracking can show you. This tool shows marketers who downloaded content or made a purchase after making contact. This info can help them make better bidding decisions and manage costs.

  • View-through Conversions

    View-through Conversions

    Measure the success of your display ad campaigns by using the View-through Conversions feature on AdWords. View-through Conversions are what happens when a customer sees an ad, and then later completes a conversion on your site. Google allows you to track View-through Conversions, providing insight into the holistic value of your display campaigns.

  • Display Campaign Optimizer

    Display Campaign Optimizer

    Let's face it. Scaling online campaigns efficiently can take up a lot of time and resources. Let Google technology do it for you. The Display Campaign Optimizer determines your campaigns' optimal targeting and bidding settings for you, then continuously learns, adapts, and adjusts to generate the maximum conversions possible. The result? More conversions at the same CPA with one click.

  • Conversion Optimizer for the Google Display Network

    Conversion Optimizer for the Google Display Network

    The Conversion Optimizer analyzes your historical data, as well as a number of other factors to decide whether your ad will lead to a conversion. The system then automatically determines the best cost-per-click bid for your ad for a particular auction. So, you still pay per click but don't need to manually adjust your bids to reach your CPA goals.

  • Enhanced CPC

    Enhanced CPC

    Boost ROI by increasing conversions while maintaining or decreasing cost-per-conversion. Each time your ad is eligible to appear, Enhanced CPC will automatically raise and lower the Max CPC bid that you've set based on the likelihood that your ad will convert. When you use Enhanced CPC, your ad should receive more conversions while maintaining or reducing your overall cost-per-conversion.

  • Text Ads on the Google Display Network

    Text Ads on the Google Display Network

    Text ads are an easy, efficient way to create incremental, high-quality conversions through our network of more than two million publisher sites. They deliver targeted customizable messaging at the most efficient price possible.

  • Display Ad Builder

    Display Ad Builder

    Display Ad Builder helps you build and customize display creatives quickly, right on your AdWords account-adding no additional cost. To swap out creative in minutes use text, images, videos, and logos from your own site. Or, choose from our templates, images and fonts.

  • Mute This Ad for Display

    Mute This Ad for Display

    Mute This Ad helps advertisers make a great first impression. A tiny "x" in the upper right corner of the unit allows users to opt-out of watching ads that don't interest them. This means marketers can learn who their brand appeals to and message accordingly. It also means marketers only have to pay for the impressions that count-the number of times the ad was watched.

  • Display Planner

    Display Planner

    A lot of planning goes into developing a great ad campaign. Display Planner makes it easy by finding places that your audience is likely to visit and suggesting new ways to connect with them using all of the targeting options available on the Google Display Network. Simply enter demographics and sites associated with your ideal customers and the tool will suggest thousands of new websites, mobile applications and video channels for your ads. Leave the guesswork out of display planning and maximize your campaigns' potential with Display Planner.

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