Dynamic Remarketing

Dynamic remarketing delivers the most relevant ads to your customers by showing the products or offers that are most likely to resonate with them. Our clients have seen conversion rates double and average CPA fall over 60% when they switched from standard to dynamic ads in their remarketing campaigns.

Advertisers in all verticals, including retail, flights, car rental, auto, jobs, finance, real estate, classifieds and education, can use dynamic remarketing to construct ads on the fly with the products and messages that are predicted to perform best based on visitors' past actions on their site.

Customers who browsed the dresses category on an advertiser's website might see an ad with an array of the exact products they've already viewed in addition to related products from the company's catalog. Our product recommendation engine determines the best mix of products for each ad, factoring in elements such as related products, most popular products and items previously viewed.

In the ModCloth example below, the ad also shows details of a recently viewed dress, including the price.

Cross-screen creatives

When advertisers add mobile targeting to their remarketing campaigns, we've seen conversion volume increase by 15% while the price stays the same. That's why all of our remarketing and dynamic remarketing templates are optimized for mobile.

Auto-optimized layouts

Creating a relevant ad that inspires consumers to take action starts with the right layout. Ad templates are customized with vertical-specific attributes such as ratings for hotels, destination cities for flights or salaries for jobs, and automatically serve the best-performing layout per impression.

Using the best-performing layout option in its campaign, Sierra Trading Post saw a 2x higher click-through rate (compared with standard ad formats) and a 5x higher conversion rate. Learn more about building dynamic creative.

Real-time bidding

Dynamic remarketing boosts performance by calculating optimal bids for each impression in real time. This means if you sell an $800 camera and a $20 flashlight, AdWords will automatically prioritize winning more of the $800 conversions than the $20 conversions. This helps to maximize total conversions and total conversion value.

Get started

Getting started with dynamic remarketing has never been easier. You'll be guided through a simple and intuitive setup process in which we suggest initial remarketing lists to get your campaigns up and running. The remarketing tag lets you fine-tune your audience segments with precision, with tag validation tools to help you make sure your remarketing tags are correctly implemented on your site. Learn more about how you can build an ad in minutes with Dynamic Creative for Remarketing.

For more details on getting started on dynamic remarketing campaigns, reference this help center article.

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