Dynamic Creative for Remarketing

Dynamic remarketing lets you create and deliver beautiful customized ads that connect site visitors with the products they viewed on your site. With Google, you can build attractive dynamic ads in minutes without the help of a professional designer. Follow the simple campaign setup workflow in AdWords to customize your dynamic ads with the style elements of your brand, or simply upload your logo and let our auto-optimized layouts feature do the rest.

Display ads tend to perform better when online customers see them with products, messaging and offers that strike a chord. Building ads for your dynamic remarketing campaign is an easy and intuitive process built into the campaign setup flow in AdWords. The tool offers great flexibility to meet your needs, whether you want to build simple dynamic text or image ads or prefer to customize every element of the layout to match your brand.

When you include dynamic ads in your campaign, each customer on your remarketing lists sees a unique ad rendered on the fly with inputs from his or her past browsing activities on your site, giving you an additional opportunity to close the sale.

Professional customized creative in minutes

Dynamic remarketing makes it easy to create beautiful ads that are simple or very complex depending on your needs, even without a professional designer. To create a basic dynamic image ad, simply upload your logo and your ads will be created for you.

Want to customize the look of your ads? Start with one of our dozens of templates, then tailor your ad by adjusting the color and size of your headline and buttons or by changing your ad’s background image. Pick product images from your catalog or use our vast image library. We add new templates regularly. (Scroll down to see sample templates.)

Updating existing ads is straightforward, too. This is helpful for taking advantage of the seasonal opportunities. For example, you might want to develop an ad to reflect the Christmas season by swapping out colors, messaging and images.

Dynamic text ads let you access exclusive text inventory across the Google Display Network (GDN). The GDN delivers 7.8 billion daily impressions, and 28% of those are text-only, making dynamic text ads a great way to extend the reach of your campaign. Dynamic text ads will be created for you automatically when you activate your campaign, or you can choose to adjust them to include promotional messages.

Learn more about building dynamic ads.

Sample dynamic ad templates

These templates represent some of our most popular layouts for dynamic remarketing ads. You can access the full set of templates as you build your campaigns in AdWords.

Minimalist—Multiple Product Layout

Minimalist

  • Rotating product cards
  • Product highlights on rollover
  • PREV/NEXT buttons rotate to an additional set of products

Card Stack

Card Stack Layout

  • Product images create fluid horizontal card stack
  • Includes product name, description, price and sale price
  • Hover opens additional card with description and prices
  • PREV/NEXT buttons rotate products

Thumbnail Basic

Thumbnail Basic

  • Highlighted thumbnail appears in center of layout
  • Thumbnails are highlighted one after another while product images change
  • Includes product name, description, price, sale price and discount
  • User selects product by hovering over thumbnail image

Thumbnail Gallery With Discounts

Thumbnail Scroll

  • Highlighted thumbnail appears in center of layout and includes discount on product
  • Thumbnails are highlighted one after another while product images change
  • Includes product name, description, price, sale price and discount
  • User selects product by hovering over thumbnail image

Single Image With Carousel

Single image with carousel

  • One product image appears at a time
  • Includes product name, description and price
  • PREV/NEXT buttons rotate products

Signage Layout

Signage Layout

  • Dual-panel billboard with product name and price on one side, image on the other
  • Animation during intro
  • Includes product name, description, price and sale price
  • Rollover opens description with “opening shutters” effect
  • PREV/NEXT buttons rotate products

Filmstrip Scroll

Film Strip Scroll

  • Products appear in filmstrip with vertical scrollbar
  • Product price blinks and dissolves into sale price
  • Includes product name, price and sale price
  • Product highlighted on rollover

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