AdWords Search Funnels

Search Funnels shows the entire search path leading up to a conversion, including search ad clicks and impressions. These reports can provide you with data on how your "upper-funnel" keywords help conversions beyond just the last click. The data you see in Search Funnels can help you understand how users search for your products before converting so that you can make the most of these conversion paths. Increase the efficiency of your AdWords accounts by discovering and prioritizing assisting keywords, ad groups, and campaigns, as well as those that convert.

What it does

Search Funnels show the entire search path leading up to a conversion, including search ad clicks and impressions. Before making a purchase or performing other valuable actions on your site, a user may see or click multiple ads in your campaign. These reports can provide you with data on how your "upper-funnel" keywords help conversions -- giving you insight into campaign performance beyond just the last click.

Why you'd use it

The data you see in Search Funnels can help you understand how users search for your products by giving you insight into the ads your customers interact with during their entire conversion path. For example, users may search on a combination of generic and branded keywords, but if you only focus on the last click before conversion, you may miss out on important opportunities. Increase the efficiency of your AdWords accounts by discovering and prioritizing assisting keywords, ad groups, and campaigns, as well as those that convert.

How it works

If you’re using AdWords Conversion Tracking, Search Funnels work automatically with your AdWords account -- no additional setup is required.

Learn more and get started with AdWords Search Funnels today.

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