What's The Value in Programmatic Video?

Where are advertisers and publishers finding common ground in programmatic video? Three industry heavyweights analyze ad exchanges as a growing marketplace for video ads, and break down the pros and cons of programmatic video.

You’ll get more transparency out of an RTB or programmatic buy than you’ll ever get out of a network buy.
—Rich Routman, EVP and GM, Silver Chalice.

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