What Makes an Ad Worth Spreading?

One of the most powerful signs of engagement is when someone shares your message with a friend. But what makes an ad worth spreading? To help answer that question, we joined TED to celebrate 10 incredible ads from 2012 and discover how creativity and bravery come together to make an ad that is share-worthy. In this video, the creative minds behind each of those ads talk about how they craft great content that engages audiences.

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