4 Simple Ways to Bring an Idea to Life: Make a Video

"The clearest brief you can give is a video of how something should be exactly," says Jeff Baxter, a Creative Lead in Google's Creative Lab. That's the approach Baxter's team took when presenting a digital idea for a Chrome Experiment. To highlight the browser's multi-screen capabilities, they hoped to create a racetrack that lets cars race from screen to screen on different devices. It's a difficult idea to show with wireframes, so the team created a video to make the idea tangible and get the green-light.

"Jeff Baxter"

Creative Lead, Google Creative Lab

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