Why should publishers make the shift to programmatic? "It's a different and enhanced way to transact with us," says Curt Hecht, Chief Revenue Officer at The Weather Company. Hecht shares how programmatic channels can help publishers optimize their relationships with marketers, deliver higher ROI, and smooth out their sales cycle. Moderated by Rob Beeler, Content Czar at AdMonsters.
By using direct sales and then using automation, we can actually smooth out our sales cycle.—Curt Hecht, Chief Revenue Officer, The Weather Company.