Why is Google investing in programmatic buying? And what does it have to do with berry picking? Hear from Scott Spencer, Google's Director of Product Management, as he shares why he thinks programmatic will eventually power the way all media is bought. One reason: choice. It lets buyers pick only what they want, like selecting just the ripe blueberries from a basket. Steve Sullivan, IAB's Vice President of Advertising Technology, moderates.
The best thing for any publisher is actually a highly competitive exchange or highly competitive market where inventory offered is purchased by lots of buyers.—Scott Spencer, Director of Product Management, Google.