Meredith's magazines Better Homes & Gardens, Parents, Family Circle, and more already had a loyal readership. To deepen engagement, the media company turned to digital video. Here, Meredith's EVP and Chief Digital Officer Liz Schimel sits down with YouTube's Lucas Watson to talk about how this move has transformed the brand's connection with audiences. She shares strategies for making compelling content and ways to grow viewership as well as revenue.
We put together multiplatform advertising capabilities. And we’re increasingly seeing video being the anchor for a lot of those programs. It’s a centerpiece of the overall solution for our marketing partners.—Liz Schimel, EVP and Chief Digital Officer, Meredith Corp..