Hollywood.com on Building a Video Brand

Google's Aaron Dalin interviews executives from Hollywood.com, who discuss how the brand builds an audience in todays fragmented media world. Andy Hunter, Chief Revenue Officer, Michelle Lee, SVP of Content and Justin Goodrow, Director of Video Production, offer their perspectives on creating an audience development strategy, engaging in social outreach through Google+ and YouTube, and balancing content and monetization priorities.

We want to provide the richest campaign to our advertisers, providing multiple touchpoints for their message to their audiences.
—Andy Hunter, CRO, Hollywod.com.

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