Mobile Brand Value of Search: United Airlines

Mobile search is growing in importance-a fact emphasized in a brand value study done with Ipsos MediaCT. The survey, the first of its kind for travel brands, looked at the effect of mobile search on United Airlines' brand awareness and consideration. United saw a notable lift in the intent to buy with regard to ad placement-a clear indicator that there's opportunity to build brands via mobile.

Mobile Brand Value of Search: United Airlines

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