Until now, search ads haven’t been part of the brand marketer's standard toolkit. They’ve been used primarily (and with great success) at the bottom of the funnel, where online sales and leads are generated. But innovative brand marketers are finding that search ads can do a lot more than drive direct sales. Search today provides access to a vast and interested audience throughout the purchase journey. Leading advertisers are using search ads to understand, reach and engage this audience, ultimately driving sales and raising awareness of their brands.