There’s a new trend driving successful digital advertising campaigns: profit-driven marketing. It flips digital tradition on its head by approaching marketing as a profit center instead of as a cost center. A profit-driven approach means spinning familiar problems in new ways. This collection features strategic guidance for marketers to embrace a profit-driven approach, an outline of the three main pillars of profit-driven marketing—recognizing value, targeting outcomes and capturing demand—and case studies of brands that have achieved a better bottom line with this approach.