Digital technology has changed how we live everyday. And that has also changed how brands build closer relationships with their intended audience through marketing. So, how is Google addressing these changes in their marketing programs? Here is an exclusive series of 14 articles on how Google Japan's marketing team has continuously been learning from its users and evolving their activities in order to capture hearts and win love.

The articles were originally published in Japanese between May to August 2015 in the Harvard Business Review, Japanese Edition. The articles published on Think with Google APAC have been re-edited into English versions, and updated where necessary.