Price Chopper Uses Zavers by Google to Reward Its Most Loyal Shoppers

Price Chopper knew that digital coupons make it easier for shoppers to get savings at the moment they are deciding to buy. So the 81-year-old supermarket chain turned to Zavers by Google to deliver better, more relevant digital rewards, particularly to its loyalty card customers. Working closely with the Zavers team, Price Chopper created a custom interface that allowed it to integrate content seamlessly with both its website and mobile app. It started seeing results right away, with significant gains among its best customers.

GOALS

  • Respond to loyal shoppers needs
  • Optimize coupon marketing campaigns to drive efficiency (ROI) and efficacy (the right coupon to the right customer)
  • Partner with a forward-looking company to continue innovating in the grocery industry

APPROACH

  • Partner with Zavers to allow Price Chopper’s shoppers to load digital coupons directly to AdvantEdge cards
  • Use Zavers API to seamlessly link coupon content with their website and mobile app
  • Integrate Zavers in their POS to allow seamless coupon redemption by swiping rewards cards

RESULTS

  • Ability to offer load-to-card coupons to their shoppers
  • High adoption of digital coupons by Price Chopper’s most loyal shoppers: 1 out of 2 e-coupon users are their best shoppers
  • Significant increase in spend, trip frequency and total weekly spend among Price Chopper’s e-coupon customers

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