Sunrun Uses Google's Brand Lift Solution to Measure Campaign Recall

Sunrun is a pioneer in residential solar service. With their new YouTube campaign, they produced a fun concept to improve awareness of their brand and services. To measure the results, they used Google"s Brand Lift solution and they were able to get real-time feedback on their campaign.

GOALS

  • Build brand awareness by showing the benefits of solar panels and services

APPROACH

  • Created engaging content to pique brand interest and help uncover the value of solar service
  • Measured the real-time results of its TrueView in-stream YouTube ad by using Google's Brand Lift tool

RESULTS

  • 1.8 million views of its YouTube TrueView ad
  • 215% increase in site visits within the target geography
  • 101% lift in ad recall vs. the control group (measured with Google Brand Lift tool)

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