ProTrainings Masters Cross-Device Model, Attributes 12% of Total Sales to Mobile

We live in a constantly connected world and understanding user behavior across devices can be challenging. ProTrainings devised a smart yet simple cross-device attribution strategy. It helped them to understand the user's journey across devices and attribute it to the right channel.The company was thus able to attribute 12% of total sales to mobile.

GOALS

  • Offered $5 discount for customers signing up from mobile devices
  • Created cross-device attribution mode

APPROACH

  • Cater to on-the-go users
  • Understand cross-device attribution

RESULTS

  • Garnered 12% of total sales from mobile devices
  • $5-off coupon increased sales initiated from mobile by 35%
  • Helped on-the-go workers stay certified in skills essential to their jobs to increase safety and potentially save lives

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