Galaxy Wonderland

A crowd-sourced microsite and hit music video

by Samsung Galaxy Note II

See the full experience

The Story

What makes Malaysia a wonderland? That's the question Samsung asked Malaysians in an effort to encourage them to celebrate their culture. Partnering with singer/songwriter Yuna, Samsung asked natives to submit stories, doodles, photos and videos captured and created on their Galaxy Note II that show what the country is all about. These ideas inspired the whimsical Galaxy Wonderland microsite that featured a Yuna music video for the song "Home," which was shaped by her favorite submissions.

  • Galaxy Wonderland
  • Galaxy Wonderland

Yuna posted weekly video logs on her Facebook page to promote the campaign and drive submissions. The microsite grew from users’ creations and went on to inspire the set for the music video for Yuna’s “Home.” When the video launched, viewers could pause the video and explore any frame to see how their entries influenced it.

The Technology

  • Facebook
  • Twitter
  • Flash

The Results

Launch date: January 12, 2013

Approximately 265,719 unique visitors explored the microsite. To date, the “Home” music video has received more than 472,000 hits.


Million Malaysian ringgit ($306,232) in earned media


Submissions during month-long campaign



The Team

Leo Burnett Malaysia
  • Eric Cruz, Executive Creative Director
  • Eric Cruz, Adam Chan, Creative Director
  • Meeyee Foong, Joshua Lim, Hyrul Anuar, Eric Cruz, Art Director

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